Cherry Hill National Malls lost all of its traffic during the pandemic. Visits to santa were a key part of their holiday tradition.
During Christmas of 2020 they decided to bring Santa visits from the North Pole direct to people's computer.
I was tasked with selling and bringing awareness of said offering.
I created a holistic strategy that included:
1. Business launched succesfully in time for the 2020 holidays
2.Return on advertising investment for the client was 30%
3.A new line of business/revenue was created
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