Scaling EliteTradeClub - Fintech

01. The Challenge

Elite Trade Club has a great business but was looking to take things to the next level and scale their growth through more predictable channels.

02. The Solution

I created a holistic strategy that included:

• Paid ads on Google and Facebook
• Research on Subscription Vendors to move away from ad revenue
• Contacting several competitors/partners that eventually shared audiences and became partners

03. The Result

1. Cost of Acquisition was determined and later reduced by 40%

2. All paid channels were created and increased leads by 30%

3.The Client ultimately chose to focus on organic and partnership channels for growth.

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