Managing Growth for Bloomberg's First DTC - Fintech

01. The Challenge

Bloomberg wanted to create a subscription business targeting financial audiences interested in markets and financial news.

Their service drew millions of visitors but have not been monetized.

02. The Solution

I was tasked with leading growth and performance marketing. Activities included:

• Managing all of paid media
• Working with brand team to lead on creative optimization
• Launching a new partnership program
• Launching products for students and enterprise

03. The Result

1. Revenue increases from $1M to $100M

2. Succesfully reduced cost of acquistion by 75%

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