Launching a new B2B Brand - SaaS/Martech

01. The Challenge

After years of building technology solutions, BENlabs was ready to move on from its origins as an agency and re-brand as a technology SaaS company.

02. The Solution

I was tasked with creating a marketing team and leading the following projects:

• The creation of a new brand. Including a new logo, colors and look and feel
• Creating new sales collateral, sales decks, webpages and content to support sales
• Setting up a new demand generation and lead creation programs
• A dedicated campaign to start generating leads

03. The Result

1. Leads from marketing increases of 300% YoY

2. ROAS from marketing spent at 175%

3. Revenue from marketing 80% increase YoY

‍